Client: Adobe

The 2020 Adobe
MAX Insiders Program

Role: Art Director & Designer
Creative Director: Jon Yasgur
Copywriter: Erin Stevenson
Influencer Team Lead: Kim Perry

For the first time ever, Adobe MAX was completely virtual and free for all to attend. Our challenge was to reinvent the annual Insiders program to create a uniquely immersive and engaging digital experience while maintaining a sense of community.

To accomplish this, we worked with this year’s team of influencers to build early program buzz, create networking and engagement touchpoints, drive social conversation, and fuel excitement about all that MAX 2020
had to offer.

Throughout the process, collaborative projects and fun experiences helped to connect and build bonds between our Insiders, even from afar. We had 115+ Insiders from around the globe and multiple creative specialties who created and posted 2.3K pieces of content for a total of more than 10M interactions, beating our KPI by 128%.

As a creative I was in charge of creating a MAX in the Box experience, MAX Insider micro-site (translated into multiple languages), design the Game Show, and assist in the production of the video.

This program also won a 2021 Sabre Awards North America!