Client: Adobe

Women Create Wednesday

Role: Art Director and Visual Designer

Adobe wanted to expand from just sharing UGC to actually creating video series — thus the series, Women Create Wednesday was born.

To highlight these women authentically we reach out to them and have them answer questions each week. Along with conceptualizing the idea with my creative partner, I worked on the look and feel and community manager to optimize creativity for multiple channels.

To date, we have featured over 150 women from all over the world
all while having different creative backgrounds and creative specialties. 

We are currently in year 3 of the campaign. We celebrated the 2nd anniversary on September 25th with a hero video and thank you to our followers and features from the past year.