Client: Adobe

Adobe Celebrates Pride

Role: Art Director and Visual Designer
Creative Director: Jon Yasgur
Copywriter: Erin Stevenson
Video Editor: BB Production

Pride 2020 was all about identity, authenticity, equality and empowerment. As the Black Lives Matter movement sparked larger conversations around social justice, we quickly expanded our messaging to reflect the intersectionality and individuality of the community while celebrating true self-expression. ​

I worked on production of the video from sourcing content on Behance to designing title cards. Execution of this video also consisted of a strong influencer strategy. I worked with the influencer team to identify and contract 5 creators. These creators recorded “What Pride Means to Them” from their own homes and shared personal stories amplified on Adobe’s channels.