The Hidden Pin

Insight: The women of the region, 20 to 35 year olds, working professions, young wives,
and young moms, are the ones ahead of the health and fitness game. They are the "know-it-alls" whose parents, grandparents, and children look to and follow for the latest health kick or aerobics fix.
Problem: Half the people who have diabetes don't know they have it.
Idea: Create a Pinterest campaign where women can share recipes that are debunked health fads.
Each pin will have a finger on-top of the image to signify that all it takes is one prick to check for diabetes.

SILVER FOR CYBER AT THE UAE CANNES YOUNG LIONS COMPETITION