Client: Yelp
Challenge By You
Role: Associate Creative Director & Art Director
Partner / Copywriter: Nicole Ido
Graphic Designer: Jalen Terry
Each week, we proposed two "challenges" to a Yelp influencer on our Instagram channel for social followers to vote on. The influencer documented the winning experience on Instagram by searching Yelp to participate in the challenge.
The challenges were as fun as only eating deserts for an entire day or eating the spiciest taco or even doing pilates in a wedding dress!
Our goal was to highlight that the Yelp platform can be utilized as an exploratory tool and encourage followers to discover more local businesses within their community.
We knocked our KPI’s out of the park and had a successful campaign! We worked with 3 influencers, generating +957.8k video views with an average engagement rate of 18.03%, and a total reach of +948.7k.
Eat the spiciest wings in the city or order the spiciest taco’s in the city!
Watch the video to see how Prance creatively completed the challenge Yelp’s followers put on him!
Only eat and drink desserts for one day or each find and eat the largest pie in the city!
Watch the video to see how Zach & Tee creatively completed the challenge Yelp’s followers put on them!
Go roller skating at a local rink wrapped in bubble wrap or take a pilates class at a five-star studio wearing a wedding dress!
Watch the video to see how Niki creatively completed the challenge Yelp’s followers put her on!