Client: American Heart Association

Know your numbers by Heart

During my time at CDM I had the opportunity to work on a pro-bono project for the yearly AHA Luncheon in New York City. Sponsors for the event donated outdoor ad space all around NYC to get the word across on how important it is to be heart healthy.

The campaign is about the important of knowing your numbers. In order to create a memorable campaign, we tied together the numbers needed for people to know to have a healthy lifestyle to everyday social conversation.

The campaign not only consisted of outdoor ad space around NYC
but a Time Square billboard as well.

Role: Art Director & Visual Designer

Creative Director: James Salser

Copywriter: Stephen Priest